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Hi! I’m Louise — and this is my story and why I can help you achieve your mission.

I was born in 1980 on Ilha do Governador, a humble neighborhood in Rio de Janeiro. Daughter of a Navy sergeant and a schoolteacher, I grew up in a childhood shaped by simplicity, affection — and challenges that built my resilience.


Financial instability was a constant in my early years. My parents separated when I was still very young. In 1996, I faced the most painful loss of my life: my father’s passing. I was only 16. That same year, I started working as a debt collection operator — while still attending high school. That was the beginning of my independence, my strength, and a journey that would never stop evolving.


In 2002, I joined a Baptist church and fell in love with Theology. I got deeply involved — serving as secretary, then treasurer of the board, leading the children’s ministry, and actively participating in missions. In 2005, I completed my Theology degree. But the following year, I felt the need to walk a more personal spiritual path. I left the church and began my own inner search for God.

Between 2006 and 2007, I worked in leadership positions in sales — and for the first time, I began nurturing an old dream: to discover the world.

So in 2007, I started the process for my Portuguese citizenship. While at the consulate, a chance encounter changed my life — a man heard my story and offered me a temporary job that would pave the way for my move to Europe. A few months later, thanks to this new job, I met my daughter’s father, an Irishman, and in February 2008, I landed in Ireland — without knowing this country would become my home and the stage for my greatest transformation. As my passport wasn’t ready yet, I couldn’t work in my field. But I noticed something: Brazilian students had little access to affordable beauty services. I decided to reinvent and adapt myself to my new reality — I became a hairdresser.

I set up my space, offered accessible prices, and before long, my client list had grown to over 500 people. I was happy, made good money, formed deep friendships, and became an informal reference for Brazilians in Ireland. People came to me with all kinds of questions: about jobs, adaptation, interviews, Irish culture. Without even noticing, I had become a mentor — a bridge between two worlds.

In 2011, my daughter was born — the greatest gift of my life. For four years, I chose to be a full-time mother. A loving, conscious choice I’ve never regretted.

But in 2015, something inside me said it was time to shift. I wanted to return to the corporate world. I wanted to grow. I was hired by Google, in the Geo Data Operations department. From day one, I said: “In two years, I’ll outgrow this position, because I’m going to grow like crazy.” And I did.

I threw myself into every possible project, raised my hand for everything. Some thought I was trying too hard — but really, I was hungry to learn. That commitment took me far. I received three awards for process improvement, won a global competition with over 100 participants, and earned internal recognition.

In 2017, due to my efforts in learning, I moved to Meta — a big step forward. It was a team that Mark Zuckerberg himself created to support sales teams. Less than a year in, I was promoted. New challenges came, new responsibilities, and with them, more achievements.

That growth led me to TikTok, during the company’s early expansion phase. I was hired for a strategic role. I built processes from scratch, helped create the Brazil team, led hiring efforts, and helped shape an entire strategic product globally, with the partnership of so many awesome people. I grew exponentially once again. But over time, the pressure turned into a burden.

My final year at that company pushed me to the edge. I developed burnout, fell into depression, and after a long internal battle, had to make the hard decision between myself and the company. I chose myself. It was a painful ending to a brilliant career — but also the beginning of the most important turning point in my life. I had to do something so that unfair things wouldn’t happen to others, so I started to develop the idea around the Brazil Ireland Association. I presented the idea to the Brazilian Embassy, strategic partners, and BRIA was born. I also enrolled myself in a Psychoanalysis course.

I took some time out and returned to Brazil. I hadn’t seen my family in ten years. I reconnected with everyone — especially with my story. And in that reunion, I found myself again. How important it is for an immigrant to reconnect with their roots.

Back in Ireland, I was offered a role that seemed unreachable: Head of a department in the Irish public sector, at the Mental Health Commission. A leadership position with direct impact on national mental health policies. Within two months, I was invited to also lead the Operations and Information team. That's when I realized: I had reached the top of my international career in only seven years.

And still… something was missing. I had long been nurturing an idea — to help people discover their life’s purpose, just as I had, time and time again. And I realized that work, no matter how meaningful, was only part of the journey.

That’s when I made a decision: I would stop everything to live my calling.

Since then, all those projects I once thought were impossible began to work. I founded the Brazil Ireland Association (BRIA), which aims to support Brazilian and immigrant professionals in Ireland. We’ve built a real structure, with strategic partnerships across the Irish government, embassies, senators, community leaders, and professionals in every field.

Soon after, I took one of the greatest challenges of my life: to lead the first international franchise of RHF Talentos, the largest HR consultancy in Brazil. A bold step, yes — but one full of purpose. And this expansion isn’t just about business — it’s about people.

With caution, courage, and the trust of RHF’s founders, I’ve been building this operation in Europe with a single objective: to place human beings at the center of decision-making, and to transform talents into legacies, across borders and with inclusion.

RHF in Europe came to empower immigrants, to recognize the talent of those who crossed oceans with courage and dreams. Our focus on Critical and General Skills is a strategic response to what really matters in Ireland today: building a stronger, more inclusive economy — this time with immigrants at the center, in a fair and dignified way.

And today, my mission is to help you discover yours.

Everything I learned along the way — every fall, every miracle, every lesson — showed me that God speaks to us. And no one carries the same mission as another. We are all unique. Every life story, every personality, every talent, every pain, and every passion — all of it is the raw material for your purpose.

The only way for the world to become a happier place is if people stop “working.”


Because when you do what you love, it’s no longer work — it becomes joy.

I want to see you happy. I want to see you whole. Even inside the harsh, judgmental, corporate, capitalist world — we can still be light.
We can learn to shine, even in the darkest environments.

Jesus said we are the light of the world, the salt of the earth.


And that’s what I want for you: that your light shines, that you find your mission, and that your life is never the same again.

2024 brought yet another dream come true:
I became a postgraduate student at Trinity College Dublin, Ireland’s most prestigious university — studying Economics, the very first thing I ever dreamed of becoming. 
I was only 10 when I read Utopian Society, and I’d spend hours listening to my dad and my brother talk politics late into the night. I was inspired — but I thought it was too big for me. Too far from my reality.

And here’s the truth:


I never thought I could do it.
I didn’t follow a perfect success formula.
I wasn’t obsessively chasing the dream.

I just lived — day by day — following the signs God gave me, even when they were small and silent.

Today I understand:


The world has overcomplicated what is simple.

They say dreaming big is about fame, status, prestige.
But for me, dreaming big is living with meaning, with lightness and truth — not copying someone else’s goals.
Because real dreams don’t scream.
They whisper.
And those who listen, transform.

I don’t promise you the dream that brought me here.
I only promise to walk beside you — until we find yours.

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Louise Domingues - 2024 © Todos os direitos reservados.

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